- The FSSAI has issued a directive mandating all food business operators to remove any claim of “100% fruit juice” from the labels and advertisements of reconstituted fruit juices with immediate effect.
- Instructed to exhaust all existing pre-printed packaging materials before 1st September.
- According to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, There is no provision for making a “100%“ claim.
- Such claims are misleading, particularly under conditions where the major ingredient of the product is water and the primary ingredients present only in limited concentrations.
- There have been various Label literacy campaigns in India going on. Social Media has also created pressure in recent times.
Dig Deeper: Read about the differential use of sugar and salt by international brands in India.
